For dates of upcoming workshops, check out the calendar here.
LinkedIn for Business
How to Build Thought Leadership with LinkedIn to Attract More Clients
Today's top-performing leaders are social leaders! Learn how to use the world's largest professional networking site to discover your next client or opportunity. This seminar is designed for executives and corporate professionals.
Over two 90-minute sessions, we'll review how to optimize your profile to expand brand awareness to appear in searches and stay top of mind. Next, learn how to build a quality network on LinkedIn, even with people you don't know! And finally, how to easily track industry news and extract customer insights for sharing value-added content with your audience.
By the end of this workshop, you'll leave with an understanding of how to leverage the ABCs of LinkedIn to Build Thought Leadership:
- Attract Followers – Learn the five key components of an award-winning profile
- Build Your Audience – Effortlessly expand and build a quality network
- Collaborate – Create engaging content and stay top of mind by sharing content that adds value to your audience
This will be a highly interactive session demonstrating essential tips and tricks on LinkedIn
More Than LinkedIn Connections:
Building Social Capital to Reach Goals
Networking is more than handing out business cards at events. Cultivating strong and lasting relationships is so valuable. Connecting and helping others within your network creates goodwill amongst your community, builds a positive reputation for you and your business, and helps you make smarter connections. During this 1-hour seminar, I will demonstrate how your network can help you expand your authority to create a global social impact. We will also focus on developing a LinkedIn content strategy to build authority in your industry.
What You'll Take Away
- Helping you to establish a connection strategy that works
- How to sync your contacts to increase your number of connections exponentially
- Learn how to make smarter connections using LinkedIn's search tool to locate alumni, past colleagues, and new prospects
- Learn how to drive greater engagement with video, documents, and hashtags
- Identify and share content that creates high value and builds credibility and authority so that you are always top of mind
How to Convince and Convert with a Powerful LinkedIn Company Page
Do you think of LinkedIn solely as a recruiting platform and never consider the value of networking and utilizing the platform to capture leads or how to nurture and grow your audience by curating and sharing the most valuable content? In that case, you're missing out!
It's time to learn how to master your LinkedIn Company page! In this session, learn how to optimize your LinkedIn Company Page to engage with your followers, bring in leaders and strengthen your market position.
Your LinkedIn Company Page is a powerful platform to post information about what you do, promote important news, insights, services, and even showcase employees!
It's one of the most effective ways to build your brand and awareness for your business. However, many companies and organizations are not taking advantage of all that LinkedIn pages offer.
You'll leave this session with an understanding of optimizing and using your company's LinkedIn page to expand your customer base and generate broader brand awareness.
- Attract Followers – 7 Steps to an Optimized LinkedIn Page
- Build Your Audience - Grow Your Page Followers
- Collaborate – Create Engaging Content
LinkedIn 2.0: How to Build a Brand to Attract Your Ideal Job or Client
Whether you are a corporate executive, business owner, or launching your next side hustle, LinkedIn is the best platform to generate broader visibility for your brand.
And, like all social media platforms, LinkedIn comes with its own built-in rules, quirks, algorithms, and tricks of the trade. Don't miss out on the opportunity to learn how to harness the power of LinkedIn 2.0. Join this workshop to build a powerful LinkedIn Profile optimized for search that gets you found and positions you as an authority in your industry.
Let's work smarter, not harder! Learn how to:
- Get your LinkedIn profile found first with an optimized, corporate-attracting, or a client magnet profile
- Create cover images and headlines designed to stop 🛑 the scroll (with real examples)
- Tell your story to showcase your expertise/authority in your industry
After completing this workshop, you’ll have the rockstar LinkedIn profile that you deserve!
LinkedIn for Nonprofits
How to Attract, Build and Expand Your Donor Pool with Your LinkedIn Company Page
Do you think of LinkedIn solely as a recruiting platform and never consider the value of networking and utilizing the platform to capture leads or how to nurture and grow your audience by curating and sharing the most valuable content? In that case, you're missing out!
It's time to learn how to master your LinkedIn Company page! In this session, learn how to optimize your LinkedIn Company Page to engage with your followers, bring in leaders and strengthen your market position.
Your LinkedIn Company Page is a powerful platform to post information about what you do, promote important news, insights, services, and even showcase employees!
It's one of the most effective ways to build your brand and awareness for your business. However, many companies and organizations are not taking advantage of all that LinkedIn pages offer.
You'll leave this session with an understanding of optimizing and using your company's LinkedIn page to expand your customer base and generate broader brand awareness.
- Attract Followers – 7 Steps to an Optimized LinkedIn Page
- Build Your Audience - Grow Your Page Followers
- Collaborate – Create Engaging Content
More Than LinkedIn Connections: How to Grow Social Capital to Increase Your Donations
There are many ways nonprofits can utilize LinkedIn. First, LinkedIn provides both marketing and networking opportunities. Second, nonprofits can find corporate sponsors, attract major donors, share knowledge, and even recruit. However, the first step is to build out your personal profile, which is the initial place to start generating awareness for your organization. This is step A, as in the power of Attraction.
The second step is to get your organization's employees, volunteers, and board members on LinkedIn. As they build their networks, you can unlock relationships that will lead to secure funding for your organization. This is step B as in Building your Network!
The final step is to use content to stay top of mind with your supporters and share stories that will inspire and delight your donors. Eventually, step C will lead you to conversion.
During this session, I will take you through the ABC’s of LinkedIn and demonstrate how your network can help you expand your authority to create a global social impact.
What You'll Take Away
- Key elements of a LinkedIn Profile that Stops the Scroll!
- Helping you to establish a connection strategy that works
- How to sync your contacts to increase your number of connections exponentially
- Learn how to make smarter connections using LinkedIn's search tool to locate alumni, past colleagues, and new donors or sponsors
- Identify and share content that creates high value and builds credibility and authority so that you are always top of mind
Video
How to UNLEASH YOUR SUPER POWERS with Video in your Marketing
In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content on the internet. If you’re hoping to grow your practice, you need to start using video!
Companies utilizing video content on their landing page increase conversions by at least 80%! Join me to learn how these trends and others impact how you will use video to transform your business model. Find out how to identify and share content that creates high value and builds credibility and authority so that you are always top of mind. And finally, how to integrate and cross-promote your videos across all your online platforms.
Therefore, if you are hoping to increase engagement with your audience, provide an in-depth look at your brand, and gain more exposure and awareness, video is the best choice!
You’ll leave this session with an understanding of the following:
- Benefits of using videos for your overall digital marketing strategy
- Unique requirements for each channel (Facebook, Instagram, Twitter, LinkedIn, TikTok)
- Planning for live video
- Tips for repurposing video content, useful tools, and equipment
How to Power Up Your Stories with Facebook Live Video
What do Mark Zukerberg and President Obama have in common? Facebook Live of course! Since its global launch April 6, 2016, Facebook Live has taken brands and marketers by storm. In fact, people spend six times longer watching Facebook Live videos than videos that aren’t live which means they also rank higher in the newsfeed.
While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI, and a somewhat heavy investment in terms of time and resources. Join this seminar to see how easy it is to live stream on Facebook and why it is such an important tool for businesses today to increase audience engagement, provide an in-depth look at your brand, and gain more exposure and awareness.
Together we will explore the following:
- Benefits of using videos for your overall digital marketing strategy
- Unique requirements for Facebook Live
- How To: LIVE Software, Pre/Post Check list, Equipment
- Tips for repurposing video content
How to Power Up Your Business and Attract More Clients with LinkedIn Video
If you’re hoping to grow your brand, you need to start using video. It’s one of the biggest new trends on social media, and it’s going to define the success of your brand awareness in 2019 and beyond. After first allowing video uploads in August of 2017, LinkedIn has since discovered that video generates some 20x more shares than other types of content on its platform. Furthermore, according to a survey by LinkedIn, 62% of B2Bs find that video content builds more brand awareness. Survey respondents also agreed that video engagement helps them identify higher-quality leads (78%) and drives more leads overall (57%).
While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI, and a somewhat heavy investment in terms of time and resources. In this session, we’ll break down the myth. We’ll discuss why businesses need to use videos, provide examples of various types of videos and then demonstrate how they can easily be repurposed and distributed to maximize your ROI.
If you’re hoping to increase engagement with your audience, provide an in-depth look at your brand, and gain more exposure and awareness, LinkedIn video is the best choice!
You’ll leave this session with an understanding of the following:
- Benefits of using videos for your overall digital marketing strategy
- Unique requirements for LinkedIn
- What types of videos work best and the ideal video length
- Tips for repurposing video content and useful tools
- Actual demo
Why Video Needs To Be the Centerpiece of Your Digital Marketing Strategy!
According to a report released by Cisco last year, video is projected to account for over 80% of all online traffic by 2020. In fact, today 100M hours of Facebook Videos are watched daily and another 650M hours on YouTube.
While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI, and a somewhat heavy investment in terms of time and resources. In this session, we’ll break down the myth. We’ll discuss why businesses need to use videos, provide examples of various formats and then demonstrate how it can easily be repurposed and distributed to maximize your ROI.
You’ll leave this session with an understanding of the following:
- Benefits of using videos for your overall digital marketing strategy
- Unique requirements for each channel (Website, Facebook, Twitter, LinkedIn, etc)
- When you need a professional video vs. live video
- Tips for repurposing video content and useful tools