LiveWire Collaborative

Digital Marketing Consultancy in Newton MA

“Connect, Collaborate and Convert Online”

PowerUp Your Business with LinkedIn!

This is an intensive hands on workshop designed for business owners that want to quickly master their firms’ business development potential through LinkedIn.  This two part series includes:

  • How to optimize your profile to tell you professional story
  • Advanced Network Building Strategies
  • Become a LinkedIn Group Power User
  • Using LinkedIn status updates and LinkedIn Articles to stay top of mind!
  • Plus how to cross-promote LinkedIn with other Social Media and online activities.

This is an ADVANCED LinkedIn workshop, for regular users of LinkedIn. Anyone may register, but it is suggested that people have a profile which includes a photo, summary, 3 positions and a minimum of 200 connections.

Sessions:  2 – 2 hour sessions

 

It’s Not Rocket Science – Shake it Up with Social Media

it's not rocket scienceWell like it, love it, hate it, but you simply can’t ignore it—social media is here to stay! You’ve heard all the names – Facebook, YouTube, LinkedIn, Twitter, Pinterest, Google+ and many more. But the questions still remain: What is it? Why do I need it? How will my business benefit? And most importantly can I pick just ONE because we all know time is money!

This course is for professional service consultants and businesses of all sizes who want a better understanding of the wide array of social media tools and to learn about social media’s tremendous potential to help sell your product, service, or personal brand.

Upon completion of this workshop you’ll walk away with the following:

  • An understanding of the most popular social media tools, including Facebook, LinkedIn, and Twitter their differences
  • Improved knowledge of Social Media lingo – converse with the most commonly used terms on major social platforms
  • How companies and small businesses like yours are utilizing social media
  • How to match the appropriate social media platform to your business
  • Cost to implement and time commitment

Demystifying Social Media Metrics

social media metricsWhat social media metrics are important and how do you use them to grow your business? Knowing what data matters, and what does not, is critical to creating your own social media metrics tracking system. During this two-hour workshop, you will learn:

  • Uses of social media metrics to better understand your online community
  • Major elements of Google Analytics, Facebook Insights, and YouTube Insights
  • Key metrics to track in order to develop and optimize content for the community
  • Strategies for managing content between multiple channels

Joining CWE 9th Annual Women’s Business Leaders Conference

2015 WBLC header

 

The 2015 CWE Women Business Leaders Conference is THE premier event for New England women in business!  Join my session on Friday, October 23, 2015.

“Connect, Collaborate, and Convert with Social Media”

Love it or hate it, you can’t ignore it—social media is here to stay! But the same questions remain: How can I stand out? How do I use it to build my business? In this session, we’ll discuss the latest trends in social media. And using case studies from various industries, we’ll explore how you can make your social channels more interactive and brainstorm ways to get your message in front of the right customers.

In this session, you will:

  • Become more aware of the current social media landscape and trends
  • Discover how brands, companies, and small businesses like yours are using social media
  • Identify the top 3 three things you need for an effective social strategy
  • Understand how to measure social media performance (since likes do not equal revenue!)

Power Up with Your Business with Twitter!

Keynote at 2015 Annual Tax Update

twitter screen shot

 

With 500 million Tweets a day and over 300 million active users, people turn to Twitter to bring them closer to the things they care about. At this keynote discover how to formulate a winning Twitter strategy for your business. Then learn 3 techniques that’ll help you power up your business. The result: You’ll have greater authority, more engaged followers and higher traffic to your landing pages and content.

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