The 14th annual MA Conference for Women will be held December 6, 2018. The Massachusetts Conference for Women provides one full day of connection, motivation, networking, inspiration and skill building for thousands of women each year. Since the first Conference in 2005, this annual event has grown to a sold-out crowd of more than 10,000 attendees and impacts thousands of lives.

I will be delivering a Tech roundtable addressing how to “PowerUp Your Stories with Facebook Live Video”.

While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources. Join this roundtable to see how easy it is to live stream on Facebook and why it is such an important tool for businesses today to increase audience engagement, provide an in-depth look at your brand, and gain more exposure and awareness. Together we will explore:

• Benefits of using videos for your overall digital marketing strategy
• Unique requirements for Facebook Live
• Tips for repurposing video content and useful tools.

Roundtables will take place at the following times in the Exhibit Hall: 3:00 pm–3:30 pm; 3:35 pm–4:05 pm; and 4:10 pm–4:40 pm

DOWNLOAD GOODIES:

1. Presentation:  PowerUp your Stories with FB Live
2. Video Equipment List
3. Facebook Live Checklist
4. Join Facebook Group – The Digital Scoop