What if you could design a strategic marketing plan that revitalized your team, inspired your audience and drove conversion for your product or service? We collaborate with you to strategize, develop and execute an integrated digital marketing, social, content and advertising plan to achieve your business goals. Jointly we’ll create an online strategy which attracts customers, increases revenue, and positions your business for growth through scalable systems and processes. Our signature 5 step framework begins with Strategy but also includes Social Matchmaking, Competitive Assessment and Digital Audit and Branding services described below.
Do you know which social platform is appropriate for your industry or business model? Or do you need to refine your existing digital strategy to target a new demographic? Many businesses can benefit from a demographic analysis to ensure that they have an effective platform-focused strategy rather than a strategy spread thin across multiple social sites resulting in minimal impact. We break down the demographics of each major social media platform to help brands and businesses decide which networks will provide the highest return on investment. Being able to identify your audience persona at a granular level is the basis for all targeted marketing and messaging.
How are your online sites (website and social) performing? Do you have metrics/goals that you’re tracking for each of your online platforms? Do you know if your Facebook reach is extending beyond your current fans? Or which social site is the primary driver for traffic to your website? If you answered no to any of these questions, then it’s time for a digital audit! Let’s discover the answers to these questions and calculate your Social ROI. If necessary, we’ll refine and/or implement new strategies to ensure you’re completely aligned with your business goals. Finally, we’ll setup metrics for ongoing monitoring and incorporate tools to track your goals.
Are each of your online channels (Website, Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest) branded in a uniform manner, meaning bios, logos, fonts, cover photos with optimized graphics? Branding is how your community and clients can identify, recognize and remember you! Equally important to a unified presence is ensuring that your channels are optimized and setup appropriately. Cross-channel integration includes use of similar keywords and ensuring that graphics are optimized for each channel. Once each channel is operating correctly then you’re able to easily cross-promote your social sites as well as maximize your potential for lead capture.
Do you know the impact of your digital footprint? How about your competitors? Discover how you stack up socially against your top three competitors. With a thorough analysis we’ll determine your standing but most importantly develop a plan to close those gaps and attract even more fans and ultimately clients!
Social Media Policy
Who’s authorized to post on your behalf? Do you have a play book describing the proper branding and supported verbiage? How does your business or organization respond to negative feedback? What happens when your social media coordinator leaves the company, do you even have the passwords to the corporate social accounts? If you’re not clear on any of these answers then you need to establish a Social Media Policy. Issues may arise at anytime including employee and/or client confidentiality, labor relations issues, brand jacking, miscommunication, spamming, etc. A good social media policy provides clear guidelines as to what staff should and shouldn’t do when posting and interacting with the community.