LiveWire Collaborative

Digital Marketing Consultancy in Newton MA

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“Connect, Collaborate and Convert Online”

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    • Digital Marketing Consulting
    • Digital Marketing Strategy
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Digital Marketing Strategy

What if you could design a strategic marketing plan that revitalized your team, inspired your audience and drove conversion for your product or service? We collaborate with you to strategize, develop and execute an integrated digital marketing, social, content and advertising plan to achieve your business goals. Jointly we’ll create an online strategy which attracts customers, increases revenue, and positions your business for growth through scalable systems and processes. Our signature 5 step framework begins with Strategy but also includes Social Matchmaking, Competitive Assessment and Digital Audit and Branding services described below.

Social Matchmaking

Do you know which social platform is appropriate for your industry or business model? Or do you need to refine your existing digital strategy to target a new demographic? Many businesses can benefit from a demographic analysis to ensure that they have an effective platform-focused strategy rather than a strategy spread thin across multiple social sites resulting in minimal impact. We break down the demographics of each major social media platform to help brands and businesses decide which networks will provide the highest return on investment. Being able to identify your audience persona at a granular level is the basis for all targeted marketing and messaging.

Digital Audit

How are your online sites (website and social) performing? Do you have metrics/goals that you’re tracking for each of your online platforms? Do you know if your Facebook reach is extending beyond your current fans? Or which social site is the primary driver for traffic to your website? If you answered no to any of these questions, then it’s time for a digital audit! Let’s discover the answers to these questions and calculate your Social ROI. If necessary, we’ll refine and/or implement new strategies to ensure you’re completely aligned with your business goals. Finally, we’ll setup metrics for ongoing monitoring and incorporate tools to track your goals.

Digital Branding

Are each of your online channels (Website, Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest) branded in a uniform manner, meaning bios, logos, fonts, cover photos with optimized graphics? Branding is how your community and clients can identify, recognize and remember you! Equally important to a unified presence is ensuring that your channels are optimized and setup appropriately. Cross-channel integration includes use of similar keywords and ensuring that graphics are optimized for each channel. Once each channel is operating correctly then you’re able to easily cross-promote your social sites as well as maximize your potential for lead capture.

Competitive Assessment

Do you know the impact of your digital footprint? How about your competitors? Discover how you stack up socially against your top three competitors. With a thorough analysis we’ll determine your standing but most importantly develop a plan to close those gaps and attract even more fans and ultimately clients!

Social Media Policy

Who’s authorized to post on your behalf? Do you have a play book describing the proper branding and supported verbiage? How does your business or organization respond to negative feedback? What happens when your social media coordinator leaves the company, do you even have the passwords to the corporate social accounts? If you’re not clear on any of these answers then you need to establish a Social Media Policy. Issues may arise at anytime including employee and/or client confidentiality, labor relations issues, brand jacking, miscommunication, spamming, etc. A good social media policy provides clear guidelines as to what staff should and shouldn’t do when posting and interacting with the community.

 

Workshops

PowerUp Your Business with LinkedIn Video

PowerUp Your Stories with Facebook Live Video

Why Video needs to be the centerpiece of your Digital Marketing Strategy!

PowerUp Your Business with LinkedIn!

There’s An App for That! – Save Time, Save Money!

It’s Not Rocket Science – Shake it Up with Social Media

Demystifying Social Media Metrics

5 Steps to Business Success on Facebook

Getting Started with Facebook for Business

5 Ways to Maximize Linkedin – Advanced Users Workshop!

Harnessing the Power of LinkedIn – A Beginners Workshop!

Testimonials

Cyndy Chapin-Levesque Employment Specialist -Job Developer - Employer Engagement - Job Readiness - Certificate Training Programs
Angela presented a "How to Use Linkedin" at our staff meeting as part of our staff development program. There were 24 people in attendance. Some had never used Linkedin to seasoned users. Her presentation was on point and easy for all to follow. The end result was that our staff now uses Linkedin to promote our programs, training and to engage with employers. I would recommend that anyone needing to learn more about social media contact Angela.  
Deloris D. Pettis, MBA, CIA, CRMA Vice President for Enterprise Risk Management at Northeastern University
Angela provided me exceptional advice on advancing and maximizing my use of LinkedIn and other social media sites. She is very hands on and was able to clearly walk me through each recommended step. Her expert advice significantly improved the effectiveness of my job search and increased the number of people I was able to make connections with and how often my profile was viewed.

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  • Contact Us

    • Location: Newton, MA 02460
    • Phone: (617) 612-5576
    • Email: info@livewirecollaborative.com
    • Web: www.LiveWireCollaborative.com
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