What social media metrics are important and how do you use them to grow your business? Knowing what data matters, and what does not, is critical to creating your own social media metrics tracking system. During this two-hour workshop, you will learn:
- Uses of social media metrics to better understand your online community
- Major elements of Google Analytics, Facebook Insights, and YouTube Insights
- Key metrics to track in order to develop and optimize content for the community
- Strategies for managing content between multiple channels