Date(s) - 07/19/2018
12:00 pm - 1:00 pm
While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources. In this session, we’ll breakdown the myth. We’ll discuss why businesses and thought leaders need to use videos, provide examples of various formats and then demonstrate how it can easily be re-purposed and distributed to maximize your ROI.
If you’re hoping to increase engagement with your audience, provide an in-depth look at your brand, and gain more exposure and awareness, this is the best choice!
We’ll cover the following key points:
- Benefits of using videos for your overall digital marketing strategy
- Unique requirements for each channel (Website, Facebook, Twitter, LinkedIn)
- Tips for re-purposing video content and useful tools
This is a professional development webinar for the BU Alumni Association. Click HERE for registration details.