Date(s) - 10/05/2018
8:00 am - 10:00 am
Today’s top performing leaders are social leaders! Learn how to use the world’s largest professional networking
site to discover your next client. Following the process outlined below, your LinkedIn profile will rank higher
meaning more people will find you, visit your website, pick up the phone or walk through your door.
STEP 1: BE FOUND
Your profile is a key component of your experience on LinkedIn. Did you know LinkedIn members with a profile
photo receive 21x more views? It’s your calling card when you reach out across your network, and its how
potential customers will locate you and understand your role.
In this session, you will learn how to create a LinkedIn profile that attracts the decision makers in your
marketplace. I’ll further demonstrate how to optimize your profile to build brand awareness by showcasing your
talents and skills. This session includes individual profile review and feedback.
STEP 2: ENGAGE YOUR NETWORK, ATTRACT YOUR IDEAL CLIENT
This part of our session will focus on creating a social selling strategy that includes building a network with
strategic partners and influencers. These folks will be the first to like or comment on the content you publish and
share. Their activity will encourage others to engage. I’ll also show you how to keep the conversation going.
STEP 3: CROSS PROMOTE and INTEGRATE
Once your profile makeover is completed you’ll need to integrate your LinkedIn profile and activities with your
website, email, events and all online activities. Additionally, I’ll teach you how to use and engage your network
via the LinkedIn mobile app for anytime and anywhere access. And finally, how to take the conversation offline,
where sales are made!
Key Takeaways for Participants:
• Learn the key components of an award-winning LinkedIn profile that
attracts new clients
• Develop advanced networking building strategies with University Pages
• Identify and share content that creates high value and builds credibility
and authority so that you’re always top of mind.
• Integrate and cross-promote your LinkedIn profile and activities with
other online platforms