The ABC’s of LinkedIn—Leveraging your presence To Build Personal Brand Awareness (CFA Society Boston)

Building Thought Leadership

LinkedIn is the social media platform of choice for financial professionals.  Advisors use it for business development and career growth–enhancing current client relationships, cultivating new ones, and connecting with other financial professionals.

But do you understand the difference between “likes” and “posts”? How can you really maximize your presence on it?

Join Angela Pitter and learn how to use the world’s largest professional networking site to discover your next client or career opportunity.

During this webinar, we’ll review how to optimize your profile to expand brand awareness to appear in searches and stay top of mind. Next, learn how to build a quality network on LinkedIn, even with people you don’t know! And finally, how to easily track industry news and extract customer insights for sharing value-added content with your audience.

By the end of this seminar, you’ll leave with an understanding of how to leverage the ABCs of LinkedIn to create personal brand-building thought leadership:

1. Attract Followers – Learn the five key components of an award-winning profile
2. Build Your Audience – Effortlessly expand and build a quality network
3. Collaborate – Create engaging content and stay top of mind by sharing content that adds value to your audience

This will be a highly interactive session demonstrating essential tips and tricks on LinkedIn.

Register for this virtual program and don’t delay it will sell out.