AImpact Your Business: ​Revolutionize Your Strategy with AI

Why AI, Why Now?

This panel delves into the imperative of embracing AI in marketing amidst a rapidly evolving digital landscape. With a unique blend of perspectives from seasoned marketers and AI aficionados, the discussion aims to unveil not only the current capabilities of AI in marketing but also the broader strategic significance of early adoption. Through engaging narratives and real-world insights, the panel endeavors to stir both thought and action among attendees, encouraging a forward-thinking approach to harnessing the power of AI in marketing. Our esteemed panelists:

• Elizabeth Irvine, VP of Marketing, MarketMuse Elizabeth Irvine drives content, demand generation, and sales enablement initiatives at MarketMuse. Since joining in 2018 as the first full-time marketer, she built the marketing engine and automation from scratch. Her prior experience includes over eight years at TechTarget, a year at Gartner focusing on marketing-centric products, and a venture with early-stage startup, Code Ocean.

• Angela Pitter, Digital Marketing Advisor & Strategist Angela Pitter is the powerhouse behind LiveWire Collaborative, specializing in digital strategy, social media consultation, training, and branding. With a knack for understanding businesses’ digital footprint, Angela enables them to bridge gaps and effectively connect with target audiences, positioning herself as a celebrated expert in crafting focused messaging that elevates brand awareness.

• Jessica Hreha, Head of Global Integrated Campaigns, Demand Content Strategy, VMware Jessica Hreha is a marketing maven with a keen focus on content strategy and innovation at VMware. In 2023, she founded VMware’s Marketing AI Council to empower marketers to responsibly utilize genAI tools. Before VMware, she honed her skills at FiberLight and Spectrum Enterprise, leading strategic shifts in various marketing realms. Beyond her professional pursuits, Jessica is dedicated to community building and empowering women through board service.

Join the AImpact virtual conference from November 7-9th to explore the limitless possibilities of integrating AI into your business and marketing. Experience the future of digital marketing firsthand and revolutionize your strategy today.

Check out the details and register HERE.