LiveWire Collaborative

Digital Marketing Consultancy in Newton MA

“Connect, Collaborate and Convert Online”

It’s Not Rocket Science – Shake it Up with Social Media

it's not rocket scienceWell like it, love it, hate it, but you simply can’t ignore it—social media is here to stay! You’ve heard all the names – Facebook, YouTube, LinkedIn, Twitter, Pinterest, Google+ and many more. But the questions still remain: What is it? Why do I need it? How will my business benefit? And most importantly can I pick just ONE because we all know time is money!

This course is for professional service consultants and businesses of all sizes who want a better understanding of the wide array of social media tools and to learn about social media’s tremendous potential to help sell your product, service, or personal brand.

Upon completion of this workshop you’ll walk away with the following:

  • An understanding of the most popular social media tools, including Facebook, LinkedIn, and Twitter their differences
  • Improved knowledge of Social Media lingo – converse with the most commonly used terms on major social platforms
  • How companies and small businesses like yours are utilizing social media
  • How to match the appropriate social media platform to your business
  • Cost to implement and time commitment

Demystifying Social Media Metrics

social media metricsWhat social media metrics are important and how do you use them to grow your business? Knowing what data matters, and what does not, is critical to creating your own social media metrics tracking system. During this two-hour workshop, you will learn:

  • Uses of social media metrics to better understand your online community
  • Major elements of Google Analytics, Facebook Insights, and YouTube Insights
  • Key metrics to track in order to develop and optimize content for the community
  • Strategies for managing content between multiple channels

5 Steps to Business Success on Facebook

Facebook for businessIn a recent survey businesses overwhelming preferred to have a Facebook page with 2 million fans over a Super Bowl ad! If you currently have a Facebook business page with at least 30 fans and have had limited success, this class is for you! Leave this class knowing how to optimize your business page to maximize engagement and attract more followers. Additionally learn how to use facebook insights and integrate apps for your competitive advantage as well as create ads that get you noticed.

GETTING STARTED WITH FACEBOOK FOR BUSINESS

restaurants-on-facebookWith over one billion people on Facebook, it’s well worth your while to learn how to turn some of them into your customers. This class is for the Facebook novice. Leave this class knowing how to create a business page that maximizes all of the new features that Facebook Timeline has to offer. Additionally learn how to engage your audience, attract followers and most importantly how to calculate your return on investment.

5 Ways to Maximize Linkedin – Advanced Users Workshop!

Traffic to your websiteThis is an intensive hands on workshop designed for business owners that want to quickly master their firms’ business development potential through LinkedIn. It’s a packed agenda including: Advanced Network Building Strategies, Using Linkedin for Lead Generation & Prospecting, Become a Linkedin Group Power User, How to Create and Optimize your Company Page and using LinkedIn Mobile.

This is an ADVANCED LinkedIn workshop. Anyone may register, but it is suggested that attendees already have a nearly 100% completed (All Star) profile, minimum of 250 connections, belong to at least 10 groups and participate on LinkedIn at least once or twice a week.

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