If you’re hoping to grow your brand, you need to start using video. It’s one of the biggest new trends on social media, and it’s going to define the success of your brand awareness in 2019 and beyond. After first allowing video uploads in August of 2017, LinkedIn has since discovered that video generates some 20x more shares than other types of content on its platform. Furthermore, according to a survey by LinkedIn, 62% of B2Bs find that video content builds more brand awareness. Survey respondents also agreed that video engagement helps them identify higher-quality leads (78%) and drives more leads overall (57%).
While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources. In this session, we’ll breakdown the myth. We’ll discuss why businesses need to use videos, provide examples of various types of video and then demonstrate how it can easily be repurposed and distributed to maximize your ROI.
If you’re hoping to increase engagement with your audience, provide an in-depth look at your brand, and gain more exposure and awareness, LinkedIn video is the best choice!
You’ll leave this session with an understanding of the following:
1) Benefits of using videos for your overall digital marketing strategy
2) Unique requirements for LinkedIn
3) What types of videos work best and ideal video length
4) Tips for repurposing video content and useful tools
5) Actual demo
