LiveWire Collaborative

Digital Marketing Consultancy in Newton MA

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PowerUp Your Business with LinkedIn Video

If you’re hoping to grow your brand, you need to start using video. It’s one of the biggest new trends on social media, and it’s going to define the success of your brand awareness in 2019 and beyond. After first allowing video uploads in August of 2017, LinkedIn has since discovered that video generates some 20x more shares than other types of content on its platform. Furthermore, according to a survey by LinkedIn, 62% of B2Bs find that video content builds more brand awareness. Survey respondents also agreed that video engagement helps them identify higher-quality leads (78%) and drives more leads overall (57%).

While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources. In this session, we’ll breakdown the myth. We’ll discuss why businesses need to use videos, provide examples of various types of video and then demonstrate how it can easily be repurposed and distributed to maximize your ROI.

If you’re hoping to increase engagement with your audience, provide an in-depth look at your brand, and gain more exposure and awareness, LinkedIn video is the best choice!

You’ll leave this session with an understanding of the following:

1) Benefits of using videos for your overall digital marketing strategy

2) Unique requirements for LinkedIn

3) What types of videos work best and ideal video length

4) Tips for repurposing video content and useful tools

5) Actual demo

Filed Under: Workshops Tagged With: LinkedIn, Video, Video Marketing

PowerUp Your Stories with Facebook Live Video

 

What does Mark Zukerberg and President Obama have in common? Facebook Live of course! Since its global launch April 6, 2016, Facebook Live has taken brands and marketers by storm. In fact, people spend six times longer watching Facebook Live videos than videos that aren’t live which means they also rank higher in the newsfeed.

While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources. Join this roundtable to see how easy it is to live stream on Facebook and why it is such an important tool for businesses today to increase audience engagement, provide an in-depth look at your brand, and gain more exposure and awareness. Together we will explore:

  • Benefits of using videos for your overall digital marketing strategy
  • Unique requirements for Facebook Live
  • Tips for repurposing video content
  • How To: LIVE Software, Pre/Post Check list, Equipment

Filed Under: Workshops Tagged With: Facebook, facebook live, live streaming, Video

Why Video needs to be the centerpiece of your Digital Marketing Strategy!

According to a report released by Cisco last year, video is projected to account for over 80% of all online traffic by 2020.  In fact, today 100M hours of Facebook Videos are watched daily and another 650M hours on YouTube.

While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources.  In this session, we’ll breakdown the myth.  We’ll discuss why businesses need to use videos, provide examples of various formats and then demonstrate how it can easily be repurposed and distributed to maximize your ROI.

You’ll leave this session with an understanding of the following:

  • Benefits of using videos for your overall digital marketing strategy
  • Unique requirements for each channel (Website, Facebook, Twitter, LinkedIn, etc)
  • When you need a professional video vs. live video
  • Tips for repurposing video content and useful tools

Filed Under: Workshops Tagged With: Social Selling, Video, Video Marketing

PowerUp Your Business with LinkedIn!

This is an intensive hands on workshop designed for business owners that want to quickly master their firms’ business development potential through LinkedIn.  This two part series includes:

  • How to optimize your profile to tell you professional story
  • Advanced Network Building Strategies
  • Become a LinkedIn Group Power User
  • Using LinkedIn status updates and LinkedIn Articles to stay top of mind!
  • Plus how to cross-promote LinkedIn with other Social Media and online activities.

This is an ADVANCED LinkedIn workshop, for regular users of LinkedIn. Anyone may register, but it is suggested that people have a profile which includes a photo, summary, 3 positions and a minimum of 200 connections.

Sessions:  2 – 2 hour sessions

 

Filed Under: Workshops Tagged With: LinkedIn, social media, Social Selling

There’s An App for That! – Save Time, Save Money!

productivity app  v4Need to access a file from your desktop? Want to take paperless notes? Can’t keep track of receipts or mileage? Need to invoice from the road? Want to collect payments at point of service? The solution is in the palm of your hand! If you’re a professional service provider, consultant or small business owner bring your iPhone or iPad and you’ll learn how to make the most of every minute of the day. (Sorry, this class does not cover Android apps.) This is an interactive session and you’ll discover which apps can help you organize your daily activities so there is little or no office work at the end of your busy day.

And the best part is that you can get started with most of these apps for FREE!

Filed Under: Workshops Tagged With: apps, save money, save time

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Workshops

PowerUp Your Business with LinkedIn Video

PowerUp Your Stories with Facebook Live Video

Why Video needs to be the centerpiece of your Digital Marketing Strategy!

PowerUp Your Business with LinkedIn!

There’s An App for That! – Save Time, Save Money!

It’s Not Rocket Science – Shake it Up with Social Media

Demystifying Social Media Metrics

5 Steps to Business Success on Facebook

Getting Started with Facebook for Business

5 Ways to Maximize Linkedin – Advanced Users Workshop!

Harnessing the Power of LinkedIn – A Beginners Workshop!

Testimonials

Cyndy Chapin-Levesque Employment Specialist -Job Developer - Employer Engagement - Job Readiness - Certificate Training Programs
Angela presented a "How to Use Linkedin" at our staff meeting as part of our staff development program. There were 24 people in attendance. Some had never used Linkedin to seasoned users. Her presentation was on point and easy for all to follow. The end result was that our staff now uses Linkedin to promote our programs, training and to engage with employers. I would recommend that anyone needing to learn more about social media contact Angela.  
Deloris D. Pettis, MBA, CIA, CRMA Vice President for Enterprise Risk Management at Northeastern University
Angela provided me exceptional advice on advancing and maximizing my use of LinkedIn and other social media sites. She is very hands on and was able to clearly walk me through each recommended step. Her expert advice significantly improved the effectiveness of my job search and increased the number of people I was able to make connections with and how often my profile was viewed.

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    • Location: Newton, MA 02460
    • Phone: (617) 612-5576
    • Email: info@livewirecollaborative.com
    • Web: www.LiveWireCollaborative.com
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