Here’s your seven-day checklist for Week 1.
Not a lot of heavy lifting this week but every day plan to do one thing and you’ll move from zero to hero in no time!
1️⃣ Day 1 – Name and Custom URL
2️⃣ Day 2 – Profile and Background Photos
3️⃣ Day 3 – Branded Professional Headline
4️⃣ Day 4 – Simply Execute on Days 1-3
5️⃣ Day 5 – Education
6️⃣ Day 6 – Location & Industry
7️⃣ Day 7 – Contact Info
It’s Day 1 of our #21DayChallenge!
We’re going to do 2 things:
✅ Take a look at your name. It sounds simple, but remember the goal is to get found. If everyone calls you Bob and you have Robert on your profile you may need to add Bob as well. For example, Robert (Bob) Smith. Likewise, if you were recently married you probably want to include your maiden name. For example Jane (Smith) Jones. Also, include any professional credentials you have i.e. MBA, PhD, MPH, PMP, Esq. etc..
✅ When you sign up the first time on LinkedIn it generates a unique URL, typically random letters and numbers are appended to your name. You can customize it and create a “branded” URL, which could be as straight forward as your “firstnamelastname” or if you’re a coach you may change your LinkedIn URL to “firstnamelastnamecoach”. If you want, your URL could even match your website URL!
Download this document for Day 1 instructions: Edit your name and URL on LinkedIn – Day 1
Day 2 of our #21DayChallenge
On Day 2 we’re covering the two types of photos associated with your LinkedIn profile.
✅ Profile Photo
✅ Background Photo
Need more ideas for your background photo? Check out these LinkedIn profiles: Engel Jones, Judi Hays, and Dee Williams.
Download this document for Day 2 instructions: Editing Your Profile and Background Photos on LinkedIn – Day 2
Day 3 of our #21DayChallenge
Today we’re going to focus on your “professional headline”, a key profile branding element.
However, LinkedIn defaults to using your existing job title as your profile headline.
By customizing your headline, you can reach All-Star status which, according to LinkedIn, makes your profile 27 times more likely to appear in searches.
Check out how Judi Hays has used a combination of keywords and tagline in her LinkedIn headline.
So let’s get moving and transform your headline into a lead generating machine!
Here are a few headline ideas ?:
? Share accomplishments, metrics, big wins, awards, ie (Top 50 Sales Influencer)
? Include your industry keywords – expertise and skills
? Inject some personality – what do you enjoy outside of your specific job description?
? Include a call to action for people to read more; tasteful emojis work well
Download this document for Day 3 instructions: Creating LinkedIn Headlines that Stand out – Day 3
Day 4 – It’s Catch Up day!
Make sure you’ve completed everything from the first 3 days before you move on.
Day 5 of the #21DayChallenge is a no brainer!
Today we’re going to focus on Education.
Education is a core criterion on LinkedIn, so completing this field is important. By adding your school, you enable your classmates and alumni to easily find you.
Spoiler Alert – You can remove the “year” if you graduated before 2000. Why date yourself?
Download this document for Day 5 instructions: PowerUp your LinkedIn Education Section – Day 5
Yeah, we’re 6 days into the #21DayChallenge!
Day 6 is all about two key filters used in both people and job searches.
In fact, including the city where you are based makes you stand out up to 23x more in searches.
And you can check your SSI score to see how you rank in your industry. SSI??? No clue?? ? Well download the doc and find out more!
Spoiler alert – here’s a sneak peek on how your SSI score displays.
Download this document for Day 6 instructions: Smartly search with Industry and location – Day 6
Day 7 the end of week 1 of the #21DayChallenge!
The best LinkedIn Profile will not be very useful without contact information readily available for potential clients or recruiters.
Now you have successfully completed the first week or 7 days of the #21DayChallenge!