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Digital Marketing Consultancy in Newton MA

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LinkedIn #21DayChallenge – WEEK1

 

Here’s your seven-day checklist for Week 1.

Not a lot of heavy lifting this week but every day plan to do one thing and you’ll move from zero to hero in no time!

1️⃣ Day 1 – Name and Custom URL
2️⃣ Day 2 – Profile and Background Photos
3️⃣ Day 3 – Branded Professional Headline
4️⃣ Day 4 – Simply Execute on Days 1-3
5️⃣ Day 5 – Education
6️⃣ Day 6 – Location & Industry
7️⃣ Day 7 – Contact Info

 

It’s Day 1 of our #21DayChallenge!

We’re going to do 2 things:

✅ Take a look at your name. It sounds simple, but remember the goal is to get found. If everyone calls you Bob and you have Robert on your profile you may need to add Bob as well. For example, Robert (Bob) Smith. Likewise, if you were recently married you probably want to include your maiden name. For example Jane (Smith) Jones. Also, include any professional credentials you have i.e. MBA, PhD, MPH, PMP, Esq. etc..

✅ When you sign up the first time on LinkedIn it generates a unique URL, typically random letters and numbers are appended to your name. You can customize it and create a “branded” URL, which could be as straight forward as your “firstnamelastname” or if you’re a coach you may change your LinkedIn URL to “firstnamelastnamecoach”. If you want, your URL could even match your website URL!

Download this document for Day 1 instructions: Edit your name and URL on LinkedIn – Day 1

Day 2 of our #21DayChallenge

On Day 2 we’re covering the two types of photos associated with your LinkedIn profile.

✅ Profile Photo
✅ Background Photo

 

A profile with a photo receives 21x more profile views and 9x more connection requests according to LinkedIn. For profile photos, I use the F3 rule – Fill the Frame with your Face!
Think of your background photo as your virtual billboard! It’s a great way to expand your brand presence. Here are some LinkedIn background photo ideas to consider:

✅ Your office
✅ Your product(s)
✅ A reference to your company’s visual identity
✅ A poster with your credentials and achievements
✅ A banner with a call to action or a quote that signifies your values or mission

Need more ideas for your background photo?  Check out these LinkedIn profiles: Engel Jones,  Judi Hays, and Dee Williams.

Download this document for Day 2 instructions: Editing Your Profile and Background Photos on LinkedIn – Day 2

Day 3 of our #21DayChallenge

Today we’re going to focus on your “professional headline”, a key profile branding element.

However, LinkedIn defaults to using your existing job title as your profile headline.

By customizing your headline, you can reach All-Star status which, according to LinkedIn, makes your profile 27 times more likely to appear in searches.

Check out how Judi Hays has used a combination of keywords and tagline in her LinkedIn headline.

So let’s get moving and transform your headline into a lead generating machine!

Here are a few headline ideas ?:

? Share accomplishments, metrics, big wins, awards, ie (Top 50 Sales Influencer)
? Include your industry keywords – expertise and skills
? Inject some personality – what do you enjoy outside of your specific job description?
? Include a call to action for people to read more; tasteful emojis work well

Download this document for Day 3 instructions: Creating LinkedIn Headlines that Stand out – Day 3

Day 4 – It’s Catch Up day!

Make sure you’ve completed everything from the first 3 days before you move on.

 

Day 5 of the #21DayChallenge is a no brainer!

Today we’re going to focus on Education.

Education is a core criterion on LinkedIn, so completing this field is important. By adding your school, you enable your classmates and alumni to easily find you.

Spoiler Alert – You can remove the “year” if you graduated before 2000. Why date yourself?

Download this document for Day 5 instructions: PowerUp your LinkedIn Education Section – Day 5

 

Yeah, we’re 6 days into the #21DayChallenge!

Day 6 is all about two key filters used in both people and job searches.

In fact, including the city where you are based makes you stand out up to 23x more in searches.

And you can check your SSI score to see how you rank in your industry. SSI??? No clue?? ? Well download the doc and find out more!

✅ Location

✅ Industry

Spoiler alert – here’s a sneak peek on how your SSI score displays.

Download this document for Day 6 instructions: Smartly search with Industry and location – Day 6

Day 7 the end of week 1 of the #21DayChallenge!

The best LinkedIn Profile will not be very useful without contact information readily available for potential clients or recruiters.

So we’re going to review your “contact info“.? There are 6 components for your contact information:
1️⃣ Custom URL
2️⃣ Website
3️⃣ Phone Number
4️⃣ Address
5️⃣ Email
6️⃣ Twitter Handle

 

Don’t leave any field blank!
Download this document for Day 7 instructions: Editing Your Contact info on LI – Day 7

Now you have successfully completed the first week or 7 days of the #21DayChallenge!

Filed Under: News

LinkedIn #21DayChallenge – 3 Part Series

Starting tomorrow we’re kicking off the LinkedIn #21DayChallenge. Each day we’ll work on one area of your profile. By the end you’ll be transformed from zero to hero! Join me here in the FB group for your daily assignment. #LinkedInBranding #LinkedInTips #PersonalBranding

Filed Under: News

Join me at Mass Conference for Women Tech Roundtable: PowerUp Your Stories with Facebook Live Video

The 14th annual MA Conference for Women will be held December 6, 2018. The Massachusetts Conference for Women provides one full day of connection, motivation, networking, inspiration and skill building for thousands of women each year. Since the first Conference in 2005, this annual event has grown to a sold-out crowd of more than 10,000 attendees and impacts thousands of lives.

I will be delivering a Tech roundtable addressing how to “PowerUp Your Stories with Facebook Live Video”.

While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources. Join this roundtable to see how easy it is to live stream on Facebook and why it is such an important tool for businesses today to increase audience engagement, provide an in-depth look at your brand, and gain more exposure and awareness. Together we will explore:

  • Benefits of using videos for your overall digital marketing strategy
  • Unique requirements for Facebook Live
  • Tips for repurposing video content and useful tools.

Roundtables will take place at the following times in the Exhibit Hall: 3:00 pm–3:30 pm; 3:35 pm–4:05 pm; and 4:10 pm–4:40 pm

DOWNLOAD GOODIES:

  1. Presentation:  PowerUp your Stories with FB Live
  2. Video Equipment List
  3. Facebook Live Checklist
  4. Join Facebook Group – The Digital Scoop

Filed Under: News Tagged With: Facebook, live streaming

New Year, New You!!!

The Young Professionals Group is kicking off 2017 with an opportunity to build your professional network, and grow your online presence. Join us for networking, great food and drink, a short presentation to power-up your linked in profile AND an opportunity to take a professional headshot (by Leise Jones Photography) to really take your profile to the next level.

Today’s top performing leaders are social leaders! Use the world’s largest professional networking site to discover your next client or career opportunity. Your profile is a key component of your experience on LinkedIn. It’s your calling card when you reach out across your network, and it’s how potential contacts will locate you and understand your role. We’ll feature a short, interactive presentation by social media expert Angela Pitter where you’ll learn 3 simple steps to build a winning LinkedIn profile. At the end, you will know how to build brand awareness and remain top of mind within your network.

Download Presentation: Power Up your Brand with LinkedIn – YPG

Filed Under: Event, News

Joining Society of Women Environmental Professionals – Mass Chapter

The Society for Women Environmental Professionals (SWEP) is a national non-profit professional association of women involved or interested in environmental law, science, engineering, business, and policy.

Join me on June 15th to learn more about how to “PowerUp Your Personal Brand with LinkedIn”!

Today’s top performing leaders are social leaders! Learn how to use the world’s largest professional networking site to discover your next client or career opportunity.

PowerUp with LinkedIn

Your profile is a key component of your experience on LinkedIn. It’s your calling card when you reach out across your network, and it’s how potential contacts will locate you and understand your role. In this interactive session, you will learn how to build a winning profile in 3 simple steps. I’ll further demonstrate how to optimize your profile to build brand awareness by showcasing your talents and skills. How to use University Pages to find contacts that will help you achieve your business goals. And finally how to easily track industry news, extract customer insights and understand the shifting competitive landscape – all in one place.

Upon completion of this seminar you will know how to expand your personal network and build brand awareness to appear in searches and stay top of mind!

 

Filed Under: Event, News

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Workshops

PowerUp Your Business with LinkedIn Video

PowerUp Your Stories with Facebook Live Video

Why Video needs to be the centerpiece of your Digital Marketing Strategy!

PowerUp Your Business with LinkedIn!

There’s An App for That! – Save Time, Save Money!

It’s Not Rocket Science – Shake it Up with Social Media

Demystifying Social Media Metrics

5 Steps to Business Success on Facebook

Getting Started with Facebook for Business

5 Ways to Maximize Linkedin – Advanced Users Workshop!

Harnessing the Power of LinkedIn – A Beginners Workshop!

Testimonials

Cyndy Chapin-Levesque Employment Specialist -Job Developer - Employer Engagement - Job Readiness - Certificate Training Programs
Angela presented a "How to Use Linkedin" at our staff meeting as part of our staff development program. There were 24 people in attendance. Some had never used Linkedin to seasoned users. Her presentation was on point and easy for all to follow. The end result was that our staff now uses Linkedin to promote our programs, training and to engage with employers. I would recommend that anyone needing to learn more about social media contact Angela.  
Deloris D. Pettis, MBA, CIA, CRMA Vice President for Enterprise Risk Management at Northeastern University
Angela provided me exceptional advice on advancing and maximizing my use of LinkedIn and other social media sites. She is very hands on and was able to clearly walk me through each recommended step. Her expert advice significantly improved the effectiveness of my job search and increased the number of people I was able to make connections with and how often my profile was viewed.

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Where’s Angela

  • How To Connect, Engage And Expand Your Donor Pool With LinkedIn: A Step By Step Guide
    • 02/03/2021
  • How To Connect, Engage And Expand Your Donor Pool With LinkedIn: A Step By Step Guide
    • 02/09/2021
  • Power-Up Your Non-Profit with Social Media (A MCAN EVENT)
    • 02/17/2021

Contact Us

  • Location: Newton, MA 02460
  • Phone: (617) 612-5576
  • Email: info@livewirecollaborative.com
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