Social Media Strategy Development
Managing and sustaining an effective social media program can be an enormous challenge, a time-soak and a drain on resources. LiveWire Collaborative can provide direction to help you get the most out of your social media marketing plan and budget. Your social media marketing plan will include Social Matchmaking, Social Influence and Social Audit services as described below. However, each of these services can also be contracted individually.
Do you know which social site is appropriate for your business model? Or do you need to refine your existing social strategy to target a new demographic? Many businesses can benefit from a demographic analysis to ensure that they have an effective platform-focused strategy rather than a strategy spread thin across multiple social sites resulting in minimal impact. We break down the demographics of each major social media platform to help brands and businesses decide which networks will provide the highest return on investment. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
Do you know the impact of your digital footprint? How about your competitors? Discover how you stack up socially against your top three competitors. With a thorough analysis we’ll determine your standing but most importantly develop a plan to close those gaps and attract even more fans and ultimately clients!
How are your social sites performing? Do you have metrics/goals that you’re tracking for each of your social platforms? Do you know if your Facebook reach is extending beyond your current fans? If you answered no to any of these questions then it’s time for a social audit! Let’s discover the answers to these questions and calculate your Social ROI. If necessary we’ll refine and/or implement new strategies to ensure you’re completely aligned with your business goals. Finally we’ll setup metrics for ongoing monitoring and incorporate tools to track your goals.
Are each of your social channels (website, Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest) branded in a uniform manner, meaning logos, fonts, cover photos with optimized graphics? Branding is how your community and clients are able to identify, recognize and remember you! Equally important to a unified presence is ensuring that your channels are optimized and setup appropriately. Cross-channel integration includes use of similar keywords and ensuring that graphics are optimized for each channel. Once each channel is operating correctly then you’re able to easily cross-promote your social sites as well as maximize your potential for lead capture.
Who’s authorized to post on your behalf? Do you have a play book describing the proper branding and supported verbiage? How does your business or organization respond to negative feedback? What happens when your social media coordinator leaves the company, do you even have the passwords to the corporate social accounts? If you’re not clear on any of these answers then you need to establish a Social Media Policy. Issues may arise at anytime including employee and/or client confidentiality, labor relations issues, brand jacking, miscommunication, spamming, etc. A good social media policy provides clear guidelines as to what staff should and shouldn’t do when posting and interacting with the community.
Provide ongoing monitoring of your social sites to ensure they are meeting or exceeding pre-determined key performance indicators. We’ll adapt your social media strategy to the current business climate as required. This service also includes ongoing consulting via phone or video to guide you through your business transformation.